By Michelle Wright, Group Marketing Manager
2022 looks set to be more balanced for our installers after the pent-up demand that followed the pandemic. The search and pitch for new business will therefore become more important, and a rejuvenated marketing strategy is the key to helping businesses stand out in a busy marketplace.
The events of 2020 certainly cemented the need for a digital marketing strategy, with even the most reluctant of consumers becoming more comfortable online. Statistics show that 97% of people learn more about a local company online than anywhere else, while 88% of prospective customers also search for online reviews. It pays then to have a robust strategy, with a dynamic, SEO-optimised website, and social media channels that can act as a starting point for the customer journey.
Glazerite supports a large proportion of its installer base with both digital and more traditional marketing services. This includes our retail installer pack, which houses the latest brochures, showcasing our products from the likes of Residence, VEKA, and Halo.
Our marketing packages are tailored to each of our installers’ needs and can vary from a consultative approach to hands-on support, taking the burden away from the installer so they can focus on their core activities. To match the bespoke nature of our offering, we get under the skin of each installer’s business and target market with an audit, to ensure what they offer addresses the expectations, wants, and needs of their prospective customers. This support ranges from a complete content overhaul and refreshed imagery to pointers that could enable our installers to take on even national competitors when it comes to marketing themselves.
We are constantly evolving the marketing package we offer too, and we have recently rolled out our new retail-focused website for installers to take advantage of. This gives our customers access to an SEO-optimised, high-end web presence that can be installer-branded and meets the latest security criteria from Google such as SSL encryption. Next up is the launch of our social media toolkit, offering guidance and relevant content our installers can use to shape their social media channels, attract new business and develop and deepen relationships with existing customers.
By adding value with our services in this way, we give our installers the foundations they need on which to build and grow into 2022 and beyond.
