FENSA has revealed some of its aims for 2018 as the company plans to build on its market position as the scheme of choice for installation companies in the domestic glazing sector.
Since the start of 2018, FENSA has set out on its new strategies to continue to deliver high quality services for its members.
Founded in 2002, FENSA is the original and longest serving certification body in the glazing sector, offering its competent person scheme for companies that survey and install doors and windows, to ensure they legally comply with building regulations in England and Wales. Turning 16 years old on 1st April this year, FENSA members have completed over 12 million installations and this is expected to reach 13 million in June this year – a phenomenal success story for the industry.
In 2017, following a year of innovation, restructure and management changes, 2018 will see FENSA invest in a range of initiatives and programmes to deliver greater customer service and offer more benefits to installers. From internal customer management systems to new technical guidance documents and exclusive member seminars through to better online services, FENSA is shaping up for challenging but progressive times ahead.
Chris Beedel, Director of Membership commented, “Last year we launched the FENSA card, the Knowledge Hub and the Installation of the Year competition. We also increased brand profile at major industry events such as The FIT Show and the G17 Awards. 2017 was certainly a year of change and productivity but now we are aiming to build on the momentum by delivering more and better services for our members in 2018.”
The company will also be part of a new GGF Group market research programme that will include in depth analysis of the market. The research project aims to help FENSA gain a better understanding of the needs and wants of its strong customer base of over 6000 installers.
James Lee, Director of Marketing and Communications commented, “The new extensive research programme will help FENSA build closer relationships with members, gain market insights and ultimately create more benefits. Being the original competent person scheme for the industry, government backed and UKAS accredited, FENSA is in a very strong brand position. By continuing to deliver high levels of service, standards and guidance FENSA will further enhance its profile in the industry and to consumers.”
Being one of the most recognised brands in the glazing installation market is underlined by the number of consumers who visited the FENSA website in 2017. Over 420,000 unique visitors used FENSA’s consumer site resulting in 3.3 million page views. Meanwhile, the fensaonline.com exclusive members site, saw over 42,000 unique visits and over 2 million page views as installers took advantage of features such as the FENSA Knowledge Hub which provides all FENSA companies with accurate data on their local area to help them shape their sales and marketing campaigns.
Chris Beedel added, “Over the years, many different and often confusing schemes have come and gone, but FENSA’s longevity is clearly down to the simplicity of the scheme, the loyalty of our members and the high quality services we deliver. We aim to reward that loyalty by giving our members improved services and more benefits. In 2017, over 2 million window and over 450 thousand door installations were registered through the FENSA competent person scheme, more than any other certification body in the glazing sector. With our new plans underway we are looking forward to giving our members the best possible service in the industry to ensure they are legally compliant and installing windows to a high standard.”
