ODL Europe began a phased and controlled reopening of their business on 4th May, 2020 and whilst still in the early stages of business recovery, the Bootle-based business has already noticed that adding value to the sale is something that is becoming even more essential to fabricators and installers. Andy Meakin, Business Development Manager of ODL Europe, explains: “Throughout the lockdown we have continued to develop a pipeline of strong enquiries from our online portal for Blink Integral Blinds along with a steady flow of immediate orders upon our return. At consumer level, Blink Blinds answer consumers’ need for convenience, contemporary style, safety and low maintenance. And for fabricators and installers, they offer a real opportunity to increase your product offer, add value and increase revenue which is very important at this time.”
Suitable for windows and doors, Blink Blinds are the modern alternative to traditional corded or cordless door and window blinds and consist of an insulated glass panel with blinds between the glass.
As a company who continues to invest in all areas, the business recently undertook a series of product updates that have been well received by their growing Blink Integral Blind customer base. Updates included improved aesthetics of the blinds with double valances to hide unwanted joints, an improved raise, lower and tilt operation with the operator switch to control the facilities being redesigned to make it more ergonomic and the aluminium guiderail is now on the internal side of the operating channel, a move that makes inserting the wedge gasket and beading easier.
Blink Integral Blinds are available in a selection of colours, each with matching surround and slats. And ordering is straightforward by using the online Blink Blind design and ordering portal.
Andy concludes: “In today’s changed business landscape, fabricators and installers will need to look at additional upsell opportunities to extend their portfolio, increase customers satisfaction levels and grow their margins. And with over five million units sold worldwide Blink Blinds are the perfect products to help fabricators and installers achieve just that.”
