On hearing the words ‘smooth as silk’ you’d be forgiven for instantly imagining creamy Belgian chocolate, intense roasted coffee or a high-end skincare product, perhaps. After all, such a charming turn of phrase could be used to describe each of these with seemingly exquisite grandeur. For Ballymena based manufacturer Apeer however, it’s a play on the Swedish word ‘silke’, or Silka, as their new range of smooth skin doors is called.
Silka products join a prestigious range offered by the Northern Irish firm, who already have their Traditional, Contemporary and Modo composite doors firmly established in the industry marketplace alongside their Lumi and Lumi2 seamless glazing systems. The offering is a direct response to a growing popularity for smooth skin doors, initiated by trendsetting aluminium doors.
Marketing Manager Linda Tomb is leading the product launch, and explained why 2019 will be an exciting year:
“Silka is a welcome addition to the current Apeer product range; the matt finish complements our woodgrain and glass doors beautifully. In the initial weeks customers can choose from eight stylish designs in either Anthracite Grey or Light Grey; these will shortly be followed by even more colour choices and designs next year.
“The decorative glass options available are enhanced by the chamfered frames we use on this range, giving a typically Swedish, contemporary look. We’re fully expecting Silka to be a huge hit for the industry, especially as customers can personalise every aspect of the product to reflect their own homes and living situations.”
For utmost convenience, Apeer have added Silka to the door builder function on their website and also to their quoting and ordering program. Now, customers can sit in their own homes and design the perfect entrance way, while installers can confidently give an on the spot price and confirm orders immediately.
