Leading installers from across the United Kingdom gathered at the Etihad Stadium in Manchester to attend Conservatory Outlet’s latest Sales & Marketing Conference.
Held every year and run exclusively by Conservatory Outlet, retailers were given the opportunity learn from the manufacturer’s marketing team, partner agency and other speakers about the latest trends impacting marketing and sales within the fenestration sector.
The day-long conference covered a variety of topics including unique, product-first lead generation campaigns, planned developments to the manufacturers Extreme and Envisage suite of windows and doors, and an insight into key market trends.
Reflecting on the event, Conservatory Outlet’s CEO, Greg Kane, commented: “This year’s event has been our highest-attended yet, with over 50 Directors and senior Managers from high-performing retail businesses joining us at the home of Manchester City.”
“We put a great deal of effort into delivering an engaging itinerary that covers a wide range of topics relating to sales and marketing. I truly believe that it’s events such as this that set us apart. Conservatory Outlet is more than a manufacturer; we’re there to help ambitious businesses grow, and this event is key to that.
“By providing seminars and data-driven presentations on everything from market trends to the continued importance of showrooms, we can give our customers the strategies they need to outperform the competition. Plus, bringing everyone together gives different businesses the chance to learn from each other and engage in meaningful conversation.”
Mervyn Stanley, of ERG Scotland, added: “It was another fantastic event. The topics covered by Conservatory Outlet and its panel of speakers were all extremely informative. We were all provided with some food for thought and plenty of ideas that I can take back to ERG and action straightaway.
“Partnering with Conservatory Outlet allows us to attend these events and work with some of the best marketers in the industry. By coming here, we get insights and analysis about products, services and the wider market that isn’t available anywhere else. It’s a real one-of-a-kind event.”
Importantly, the event comes at a time when Conservatory Outlet’s Premium Retail Network is posting strong growth figures for yet another year.
After bucking market trends throughout 2024 to increase both sales and leads by double-digit percentages, Conservatory Outlet’s associated retailers are up 17% year-on-year. And that’s against the backdrop of others in the industry openly talking about how the sector is continuing to ‘cool off’.
“It’s an exciting time to be part of the Conservatory Outlet Network,” adds Greg.
“Both leads and sales are up across the Network and we’re working hard to ensure that all our Premium Retailers are able to improve their market share year after year.”
