Positioning itself as the nation’s premier installer network, VEKA unveils enhanced support and resource investment, setting the standard for how manufacturers can support installers.
VEKA plc, a market leader in PVCu window and door systems, has reaffirmed its commitment to its ‘Independent Network’ installers by investing in a series of forward-thinking updates to its support package, including a new homeowner-focused website, improved interactive marketing tools and enhanced lead generation. This strategic initiative strengthens VEKA’s support for installers, enabling them to remain competitive in an evolving market while delivering unparalleled value to homeowners.
Established in 1996, the Independent Network upholds a culture of quality, integrity, and professionalism within the fenestration industry, delivering a cohesive and collaborative partnership between national installers. By connecting homeowners with accredited installers, VEKA ensures its high-quality products are matched with equally high-quality service.
Enhancing the Independent Network offering to its members adds to the growing list of invaluable resources that support the installer network. These resources include essential business and lead management tools, technical training courses, customer financing options, insurance-backed guarantees and comprehensive legal support.
Updates to the Independent Network programme include:
- Enhanced visualiser tool – This improved interactive online tool allows homeowners to experiment with various window and door designs, select from a range of colours, and even upload a photo of their own home to visualise how the products would look in place.
- New homeowner-friendly website – Creating a seamless and engaging experience for homeowners. Allowing potential customers to discover the benefits of choosing an Independent Network installer and take the next step toward transforming their home.
- Improved marketing collateral – Unified look and feel across key marketing materials including homeowner brochure, closing folders and maintenance guide.
- Continuous marketing assets –Providing fresh, impactful content that drives homeowner interest and builds trust in the Independent Network.
- Tailored training for success – Providing focused training and empowering installers with knowledge to leverage key marketing tools to connect with homeowners and enhance marketing visibility.
As the fenestration industry faces challenges ranging from changing consumer demands to economic pressures, VEKA’s commitment to continuous innovation positions it as a trusted choice for homeowners.
Tim Taylor, Commercial Director at VEKA plc, said: “At VEKA, we believe that standing still is not an option in an ever-evolving industry. This rebrand is about more than a new look; it’s a bold step forward in boosting homeowner reach for all our valued installers”
By listening to its trusted installers and continually evolving the Independent Network to best suit the growing needs of the industry, VEKA has strengthened its network and reputation for quality, innovation, and reliability.”
Jessica Cooper, Marketing Director, added: “At the heart of the Independent Network is a promise: to be the nation’s premier installer network.
“As the fenestration industry evolves, maintaining this leading position means adapting and innovating, not only in the products and services we offer but also in how we present ourselves to homeowners.”
This exciting new chapter for the Independent Network underscores VEKA’s leadership in setting industry standards and refining the experience for installers and homeowners alike.
To learn more about the Independent Network: https://vekauk.com/independent-network
