Ultraframe has announced its return to FIT Show 2025 with a large 125sqm stand to showcase the latest innovations on its hup! building system, along with developments to its most popular roof systems, and the latest marketing support on offer to customers. The hup! system offers a fantastic speedy solution for those wanting to avoid the issues associated with traditional builds, such as weather delays, mess and spiralling costs, and the new enhancements will make the innovative system even more appealing.
Commenting about Ultraframe’s return to FIT, Marketing Director, Alex Hewitt, said: “FIT Show 2022 was the perfect launch pad for our Building Revolution and since then the hup! brand has gone from strength to strength. We’re now returning to showcase the next generation of hup! NPD to the industry and can’t wait to share these latest exciting developments, including the hup! Base, hup! Brick Slips Rails, a range of apex hup! configurations, and the ability to use hup! on existing dwarf walls. There has been a huge amount of product development going on to ensure that hup! stays at the cutting edge of building technology and visitors to our stand can see the latest NPD designed to make hup! even faster, even simpler to build, and offer our customers even more choice in terms of design flexibility and budget.
“There will also be new developments to our Ultraroof, Flat Roof and box gutters to see on the stand, and alongside our many product developments on display, visitors will also be able to learn about our latest marketing initiatives, including the new and improved hup! Network Partner Scheme, our online training platform, an integrated CRM with proposal generator, Integrated AI and more.
“There is a huge amount of exciting news about both our products and our service to communicate at this year’s FIT Show and we are very much looking forward to meeting with the industry face-to-face to share the good news.”
The 125sqm Ultraframe stand is number Q40 at FIT Show 2025 which takes place at the NEC from 29th April – 1st May. To find out more about hup! and the other Ultraframe products which will be on display on the stand, visit Ultraframetrade.co.uk.
