SILKAselect Trade Partners have highlighted the rise in customer demand for triple glazing and understanding of U-values. With energy efficiency being top of the homeowner wish list in 2024, 2025 looks to be the year where consumer understanding widens even further.
According to Giles Clements of The Window Centre, a SILKAselect Trade Partner, customers not only increasingly value energy performance, but are now seeing which components go into creating a futureproof home. “For the customers that have bought SILKA Aluminium Windows and Doors from us, it has been all about the U-value and triple glazing options,” he explains.
“I think U-values and triple glazing are moving from a ‘box ticking’ exercise, to something customers are striving for themselves, and this will only strengthen the more we talk about the importance of thermal efficiency, and the more energy prices increase.”
Andy Jones, SILKA’s Sales and Marketing Director for England and Wales agrees we will see a much savvier customer in 2025. “Don’t be fooled into thinking ‘U-value’ is just an industry term,” he says. “Homeowners may not know how the figure is calculated, but they largely understand that a lower U-value means a warmer home, lower energy bills, and a smaller carbon footprint.
“We knew we were ahead of the curve when we created SILKA Aluminium Windows, Doors and Rooflights, and went several steps further with the unstoppable duo of triple glazing and Thermafill® to deliver U-values as low as 0.9 W/m²K. Our SILKAselect Trade Partners are telling us that these are some of the first things their customers are now asking for in the showroom. That represents a huge shift change, and is very, very exciting.”
SILKA’s focus on low U-values, triple glazing, and innovative aluminium solutions positions the brand as a leader in energy-efficient window and door design. SILKAselect Trade Partners like The Window Centre are supported with an exclusive showroom area in which to sell SILKA, free targeted sales and access to an online Partner Portal featuring regularly updated marketing assets, news and offers.
To find out more about the SILKAselect trade partnership, please visit: //www.silkawindows.com/silka-trade-supply/
