VEKA plc claimed Promotional Campaign of the Year for the marketing campaign that introduced the award-winning OMNIA suite to market.
VEKA collected the trophy at the prestigious G24 Awards as the global PVCu supplier earned recognition for OMNIA’s unique marketing campaign.
This year marks the 20th anniversary of the G Awards, making VEKA’s win even more special as the company continues to innovate in the fenestration industry.
OMNIA by VEKA – a Product of the Year nominee itself – was displayed initially at FENSTERBAU FRONTALE in March, before the award-winning promotional campaign introduced the suite to the UK in April.
VEKA’s marketing team crafted a comprehensive strategy to effectively introduce OMNIA to both industry professionals and consumers through a mix of digital and traditional marketing methods.
The campaign highlighted OMNIA’s cutting-edge features, emphasising its sustainability, innovative design, and adaptability for future market demands.
The campaign’s messaging was designed to resonate with eco-conscious consumers and businesses, portraying OMNIA as the perfect solution for a greener future and VEKA’s commitment to innovation.
Jessica Cooper, Marketing Director at VEKA plc, expressed her delight at award win, saying: “The G Awards is the pinnacle of recognition in the glass and glazing industry, so to be acknowledged for a campaign we worked tirelessly on is truly rewarding.
“At VEKA, we pride ourselves on pushing the boundaries of innovation and sustainability and the marketing campaign for OMNIA encompassed that perfectly which is a testament to all involved.
The G Awards celebrate exceptional innovation and performance within the glass and glazing sector, and VEKA’s win further cements its reputation as a leader in the field.
VEKA Group has been leading the global development of PVCu window systems for 50 years, through design, innovation and customer focus. The world’s largest manufacturer of extruded uPVC products with a turnover of 1.1billion Euros, VEKA has subsidiaries in over 40 locations across Europe, Asia, America and Russia and provides secure employment for ca. 6000 people.
Headquartered in Germany and family owned since 1969, VEKA has retained the culture that created its success, offering a heritage of quality, efficiency, reliability, and stability to its partners. VEKA plc is the UK arm of that company, employing over 350 people, most of who live in Lancashire. From its 35 acre, 450,000 sqft Burnley based factory, VEKA plc designs and manufactures profile systems which are used to fabricate window, doors and conservatories.
These are then installed in homes and commercial buildings across the country. VEKA has a history of innovation driven by its knowledge and experience, from the first ever A-rated window to a pioneering approach to uPVC recycling. VEKA’s product range and service offering continue to evolve, setting the standard by which others are measured.
