Andy Royle, co-founder and MD of the UK’s leading provider of double-qualified sales leads to installers in the home improvement industry Leads 2 Trade, looks at the opportunities and growth potential for installers from this year’s Glazing Summit.
This year’s Glazing Summit once again proved to be an invaluable event, providing crucial insights into the opportunities that lie ahead for the industry.
One of the most encouraging prospects for next year is the anticipated interest rate cuts. This development should help restore consumer confidence and potentially unlock pent-up demand in the home improvement sector, providing a welcome boost for installers.
The State of the Industry report, featuring comprehensive data from Insight Data’s fenestration market review, revealed some fascinating trends. Perhaps most notably, the number of installation firms has decreased by 12% over the past seven years. While this might seem concerning at first glance, it presents a significant opportunity for existing installers to increase their market share. Whether you’re a smaller installation firm relying on leads to survive or a larger company needing to keep your sales force busy, there’s now a bigger piece of the pie available – and generating and, more importantly, converting them will be key.
The ‘David vs Goliath in the UK Window Market’ presentation highlighted how installers can leverage third-party lead providers to compete effectively in today’s market. However, it’s crucial to address some common misconceptions about lead generation. Many installers believe that all leads are sold to three or more competitors and that they must pay for leads regardless of whether they secure an appointment. This simply isn’t true across the board.
At Leads 2 Trade, we’ve built our reputation on providing premium guaranteed appointment leads that come with a fixed and firm appointment time and date against set criteria. Our consumer facing brand is a comparison one, so each lead is ONLY supplied to two companies, ensuring the consumer gets the comparison quote service they want. Our ‘no pitch, no fee’ policy ensures installers only pay for leads they sit and pitch, significantly reducing their risk and increasing their return on investment.
Looking ahead to 2025, we’re excited to introduce our revolutionary new sales closing tool, which has the potential to double installers’ turnover and dramatically improve conversion rates. Our exclusive Trusted Local Supplier (TLS) Discounts scheme enables installers to offer substantial discounts of up to 20% to potential customers while maintaining their gross margins. Early results have been exceptional, with conversion rates improving from 1 in 3 to an impressive 1 in 1.2.
As we move forward into 2025, the combination of market opportunities, expected interest rate cuts, and innovative lead generation and sales tools presents a positive outlook for installers. Those who adapt and take advantage of these resources will be best positioned to capture a larger share of the market and drive sustainable growth in their businesses.
To find out how Leads 2 Trade could help you with lead generation contact sales@leads2trade.co.uk, phone 0800 124 4308 or visit https://leads2trade.co.uk/
