SafeGuard Glass and Glazing is match-fit for the season ahead, scoring a two-year sponsorship deal and becoming an Official Club Partner at Peterborough United FC.

The glazing business, based in Peterborough is known nationally as a manufacturer of high-performance insulated glass units for use in windows, doors and rooflights. The company also has a growing installations division, SGi, offering a full range of glazing services to both domestic and commercial clients alongside dealing with main contractors.

Nick Welsh, Managing Director of SafeGuard Glazing Supplies said of the deal: “We’re a business based in Peterborough and even though we operate on a national scale, it’s important to us to continue to support sport in the local area. We can’t wait to kick-off our association with Peterborough United, the football club is at the very heart of the city and community we are delighted to support Posh in building on the success of last season.”

As part of the signing, SafeGuard will get its branding on the jumbo screen, the pitch side LED screen plus a spot in the printed fixture booklet. To seal the deal, ex-footballer and now Commercial Executive at Peterborough United, Bobby Copping, visited the company’s HQ with the EFL Trophy.

Bobby said: “I’m excited to welcome Nick and the team at Safeguard Glazing Supplies on board as an Official Club Partner in a two-year agreement. We are looking forward to building a successful partnership together.”

Nick concludes: “As a growing business and a local employer of 125 people, we think this is a great way to give back into the local community. And I think that our team are as happy as we are to be Peterborough United Official Club Partners.”

As an opening offer for local supporters, SafeGuard Glass and Glazing will also be giving Posh fans a 10% saving on orders of glass and glazing if they bring a copy of last season’s matchday programme with them to the Peterborough showroom, the offer is valid until the day of the first match of the 2024/25 Sky Bet League One season.

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