Purplex, the leading marketing agency in the fenestration, construction and building products industries is celebrating its 20th anniversary in business this year.
The agency was started in 2004 by entrepreneur Andrew Scott, the company’s present MD, and over two decades has grown into one of the best-recognised marketing brands in the sector, helping hundreds of clients achieve their ambitions for sustained growth.
Purplex works with many household suppliers, installers and fabricators, particularly in the glazing and fenestration industry, and has grown into a multi million-pound company that employs around 100 people at its HQ in Weston-super-Mare.
Twenty years ago, Purplex began life at Andrew Scott’s kitchen table. The name is short for ‘Purpose, Planning, Execution’, a marketing theory that applies to every campaign the company implements. This formula is the reason Purplex’s clients grow faster than their competitors.
“At the time I had just an old computer and a phone, and I would drive tirelessly around the country, attending meetings that I hoped would give me the leads I needed to get my idea off the ground,” Andrew said.
Two decades later, Purplex has survived and thrived. There have been challenges, not least economic downturns and Covid-19, but ambition, investment and flexibility have all played a part in the company’s success.
Along the journey, there have been many landmark achievements. No less than four office moves have led to considerable expansion each time, resulting in a HQ with training, meeting and seminar facilities, along with new Zoom/meeting pods and a purpose-built TV/video and podcast studio.
These moves have run parallel to expansion in the company’s services and offering in line with prevailing market trends. Digital technology and social media have been fully embraced, and for 2024 Purplex is looking into more influencer marketing and marketing automation.
Many other milestones have been reached, including an array of prestigious industry awards achieved for clients, the launch of the seminal Glazing Summit event and the company’s own achievement in reaching the 100-employee mark.
“To me, Purplex is a family and like all families it contains individuals with a broad range of interests, skills, likes, dislikes and the rest,” says Andrew. “We’ve brought all this diversity together to create a world-class marketing, media and technology hotspot that benefits our sector and our town, providing unrivalled opportunities for the local talent we know is out there.
“We always made sure that we put our customers at the front and centre of every aspect of this business, and this principle is exactly the same today.
“There are many challenges ahead – not least the rapid emergence of the game-changing AI – and we plan to rise to every one of those. So, here’s to the next 20 years, and beyond!”
Discover how Purplex’s multi-channel marketing strategies can boost awareness of your brand and generate new leads, visit: https://www.purplexmarketing.com/
