A sold out Glazing Summit brought together some of the biggest players and brands in the industry under one roof, at what was another staggering success for the event.
Almost 500 key players, business leaders and industry professionals from across the whole supply chain descended on the world-renowned Edgbaston Stadium in Birmingham for a day of discussion and insight on some of the most important issues the sector is facing.
The Glazing Summit, in it’s fifth year, featured its most explosive agenda yet, with expert panellists discussing the future homes standard and triple glazing, the skills crisis, and the challenges facing installers.
The main message from the event, however, was that the industry can expect a tough year ahead and businesses need to put plans in place now to weather the storm. A poll carried out in real-time with delegates showed 71% of businesses had seen a significant decline in the market compared to last year.
Andrew Scott, Glazing Summit founder and CEO of Insight Data and Purplex Marketing, presented a keynote on the marketing strategies businesses should be using to mitigate the market slowdown.
“The industry has slowed, and companies once again need to focus on their brand, reputation and marketing strategy,” said Andrew. “Businesses that invest in marketing during challenging times out-perform their competitors and capture market share, meaning they can grow even in a slowing market.”
Andrew also highlighted that the industry must improve its sales skills, after a boom period when many sales people became order-takers.
Other highlights included eye-opening keynotes from Insight Data’s Operational Manager Alex Tremlett on the company’s ‘State of the Industry Report;’ the GQA’s Strategic Relationship Manager Dan Brown on the implications of the New Building Safety Act and leading economist Ed Johnstone on the UK’s economic outlook.
The day was then rounded off in high-octane style by the UK’s number one inspiration business speaker Brad Burton on how delegates can make positive and lasting change faster to shape the future of their businesses.
“Glazing Summit 2023 illustrated the industry’s commitment to exchange ideas, share best practice and drive innovation and we are proud to have created an event that not only showcases the industry but also paves the way for its future” added Andrew.
