Energy saving home improvements will continue to be on consumer wish lists in 2023 despite the cost-of-living crisis.
That’s the view of Andy Royle, co-founder and director of Leads 2 Trade, the UK’s leading provider of double-qualified home improvement sales leads.
Leads 2 Trade has been connecting homeowners looking to replace their windows or doors with trusted double glazing installers in their local area from its Trusted Local Supplier network since 2006.
“Towards the end of 2022 we saw a 29% increase in turning customer enquiries into business and a 41% increase in appointments arranged for our members and those have mainly been for products around saving energy, such as double glazing, replacement conservatory roofs and solar panels,” said Andy.
“With energy bills expected to increase again in April, homeowners will understandably continue to look for home improvements that can save them money and we see consumer interest remaining high for those products.”
With energy prices playing a big part in the cost-of-living crisis, while traditional spenders may tighten their belts, Andy expects wealthier earners to continue spending – and thinks installers who seize the opportunity to diversify will reap the benefits.
“Lower income earners might be more reluctant to spend this year, but higher earners will still splurge on home improvements and installers must be ready to take advantage. We expect to see more installers diversifying their product range to high ticket items this year to target those different age and income demographics.”
Andy also expects to welcome more installers to the Leads 2 Trade member network as their self-generating lead efforts slow down.
“While the expected downturn never really materialised in terms of lead enquiries, installer order books and quote books will continue to dry up a little and they will need help in keeping those leads coming in,” added Andy. “We’re not off seeing pre-Covid levels of demand and have two of our biggest accounts already back on board for 2023.
“So, the enquiries will be there for installers – it’s now about our members taking advantage of them to grow their businesses in 2023.”
For more information on joining Leads 2 Trade’s Trusted Network visit https://leads2trade.co.uk/products/double-glazing-sales-leads/
