Following an intensive period of investigation from Insight Data’s research team, the firm’s nationwide fenestration database has now surpassed a remarkable 20,000 decision-maker contacts.
These 20,000 contacts all hold senior positions within 13,800 fabricators and installers that make up the fenestration database, giving suppliers into the glass and glazing sector unprecedented market intelligence.
Alex Tremlett, Operations Manager at Insight Data, commented: “While the number of fabricators and installers has continued to decline over the past few years, which is partly down to factors such as Brexit and the pandemic, the Insight research team has successfully managed to increase the number of decision maker contacts we hold. This means our clients have more opportunities to promote and sell their products and services than ever before.
“It’s taken a lot of work to track these contacts down, but by investing in our research team and technology we’ve managed to surpass the 20,000 milestone, which is a fantastic achievement for the team.”
But as Alex explains, the growth in senior decision makers is just one of the benefits of accessing the fenestration database: “Our data contains a host of valuable business and financial information, including what products and brands each company manufactures or buys-in, the number of frames per week, their turnover, net worth, credit rating and whether they’ve had any Count Court Judgements. Essentially, all the key information you need to see if a company is a worthwhile prospect is at your fingertips, helping our clients make better business decisions.”
Like all of Insight’s databases, the fenestration database is accessed through Salestracker, an online CRM platform that includes a host of features including integration with Google Maps and a powerful email marketing platform.
Salestracker has over 700 users, including major systems companies, fabricators, and component suppliers, all of which can use the data to create highly targeted marketing lists for email campaigns, direct mail, telesales and call lists for in-house sales teams.
Other databases available through Insight Data include local builders, architects and specifiers, builders merchants and construction file, which contains a range of construction industry companies such as main contractors, house builders and property developers.
“Like fenestration, all our databases have seen a growth in business information over the past 12 months and I would urge any suppliers that are looking to target local builders, architects or the wider construction industry to get in touch.”
For more information contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk.
