As one of the original members of Ultraframe’s Ultra Installer Scheme, Paxtons Home Improvements has remained a loyal member for over 17 years thanks to the many benefits of membership.
Gary Bower, Director of Paxtons explains how the Ultra Installer Scheme has benefited the successful East Anglia Business over the years: “At the time we became an Ultra Installer we were looking for a conservatory roof supplier to extend the range of products that we offered and found out about the scheme – it seemed too good an opportunity to miss. Ultraframe has delivered many different and innovative home improvement products over the years reflecting the changes in the marketplace. The Ultraframe conservatory roofs we installed 10-15 years ago are now being updated with Ultraframe’s lightweight solid replacement roofs, Ultraroof and Livinroof. Having a reliable manufacturing partner for conservatory roofs and, more recently, solid lightweight roofs, has allowed Paxtons to focus on growing the business.
“It’s a crowded sector with many inferior, and cheaper, alternatives so a strong UK brand like Ultraframe’s, with a comprehensive website and lead generation tools to create sales opportunities, is a huge benefit, allowing our team to help and advise potential customers through to a detailed quotation and, if the customer likes our proposal, purchase. This is where the Ultra Installer Scheme comes in. We always draw the homeowner’s attention to the time we’ve spent as an Ultra Installer, which now totals an impressive 17 years! When we explain what it means to be an Ultra Installer, this, along with our huge portfolio of completed projects and showroom examples have, to date, provided all the reassurance our customers need. In terms of the other benefits of the scheme, there is of course the lead generation interface and the leads generated via the Ultraframe website. Plus, Ultraframe continually develops the latest marketing tools for Ultra Installers and we’re now looking at using the CRM within the lead generation software too.”
Commenting about Paxton’s 17 years as an Ultra Installer, Ultraframe Marketing Director, Alex Hewitt, said: “We are hugely proud of the fact that we have companies such as Paxtons who have been Ultra Installers since the Scheme first began back in 2004. If that doesn’t shout that the scheme is a huge benefit to a business, then what does! The Scheme allows forward-thinking companies, such as Paxtons, to grow their business using a range of selling tools such as online website enhancements, as well as through the leads we generate through our consumer website. Paxtons is a fantastic, motivated family firm and were already a thriving young business when they joined the scheme. However, we hope that their membership of the Ultra Installer Scheme and longstanding partnership with Ultraframe has also been a driver in them becoming the highly successful and respected business that they are today.”
Membership of the Ultra Installer Scheme is a mark of quality that helps installation companies to stand out in their local area and demonstrate their commitment to product and service excellence. Members are regularly assessed to uphold the standards of the Scheme and in turn, can benefit from a range of sophisticated marketing tools and consumer leads.
To find out more about the Ultra Installer Scheme and how it could benefit your business, contact the Ultraframe Marketing Team on 01200 443311 or email
marketing@ultraframe.co.uk
