Kubu is far more than just a brand as the company explains, it’s a lifestyle product making for a smarter home. It’s also helping to opening up a wealth of sales opportunities for Kubu Pro Installers and manufacturing partners, with marketing right at the very heart of the proposition.
Lauren Bromley head of brand for Kubu commented: ‘We’ve looked far beyond the echelons of this industry and into the smart-home sector, which is ultimately where the brand resides from a consumers perspective. If you think that this £multi-billion market includes the likes of Google Nest, Amazon’s Ring and Samsung’s SmartThings, the latter boasting over 150million users worldwide, then it’s a huge opportunity for this industry.’
She added: ‘Smart-sensor technology will help revolutionise this industry and already we’ve partnered up with some of the most successful manufacturers and installation companies. We’ve also developed the marketing assets required to help make this a mainstream consumer proposition.’
Kubu is a consumer-facing smart home brand and so it’s for good reason that they have put in place a marketing programme at the point of sale at installation level. There’s a showroom branding programme in place and a wide range of POS materials all helping to close more sales and to help bring the window and door sector into the smart home landscape.
There’s little cost throughout the supply chain for Kubu enabled windows and doors, as the multi-point locks carry a captive slot for the Kubu smart-sensor and there are also no additional works at the point of installation. The Kubu smart philosophy is only ignited once the smart-sensor is inserted into the door or window after installation and activation takes just a matter of minutes.
For further information about becoming a manufacturing partner or Kubu Pro Installer then please visit kubu-home.com, e-mail support@kubu-home.com or call 0330 555 9545 for a free information pack. You can also follow them on all leading social media platforms @KubuSmart.
