It’s just over six weeks since the Glass and Glazing Federation (GGF) launched the “Stay Safe with MyGlazing” campaign to help rebuild consumer confidence and the results so far are very encouraging with over 23 million opportunities to see the campaign and the GGF/ MyGlazing.com brands in both online and traditional media.
Here’s the latest updates for the campaign:
Online Traffic
The GGF with digital marketing specialist SLX Marketing has implemented a smart SEM/SEO strategy to boost online traffic through paid, earned and organic search. Combined with social media advertising to attract relevant online customers, interested in upgrading the glazing in their homes, the activity is showing great progress.
Online Ad impressions: 6.1 million (increase v 2019 of 900%)
Unique Visitors: 59,605 (increase v 2019 of 349%)
Page Views: 86,729 (increase v 2019 of 303%)
Sessions: 70,164 (increase v 2019 of 374%)
Consumer PR
The consumer PR is also going strong with the GGF Marketing department and Refresh PR creating and driving new content to consumers via the regional, national and lifestyle press as well as reaching homeowners with prolific social media activity. The coverage so far has featured in national titles such as Grand Designs, Your Home and The Metro.
Articles in consumer media: 8 articles (3 in national press, 3 in lifestyle press and 2 in regional press)
Social media posts: 79 with approx. 60 scheduled for each month of the campaign
Opportunities to see the GGF/MyGlazing.com brands: 17 million
New Content on MyGlazing.com
The GGF marketing department in conjunction with Refresh PR has created and uploaded 9 new articles in the newly created Stay Safe online hub https://www.myglazing.com/stay-safe/. So far these pages have been viewed over 85,000 times.
The Campaign and GGF Members
GGF Members who deal direct with consumers are also taking full advantage of the “Stay Safe with MyGlazing” campaign, reassuring their customers by using the GGF Safe Guides for working in the home. GGF Members are also engaging with the campaign on social media and linking directly to the Stay Safe content on myglazing.com.
James Lee added, “It’s most encouraging to see GGF members revising the content on their myglazing.com profile pages to attract, inform and reassure more homeowners that it is safe to get work done, so long as everyone is following the guidance. We are also getting requests for more myglazing.com van and window stickers for showrooms and will be doing another print run to ensure Members can use the logo to support the campaign. So far the campaign is going very well and combined with our Safe Guides being used by our Members, consumer confidence is being restored in glazing home improvements”.
