Online search traffic for home improvements is continuing to rise rapidly – with interest from consumers at an all-time high in many cases.
Leading full-service marketing agency Purplex tracks Google search data and, despite the impact of COVID-19, is reporting a surge in consumer interest.
‘Double Glazing’ has bounced back to pre-Coronavirus levels, while other search terms, such as ‘Conservatory’ and ‘Patio Door’ are at their highest level since 2004.
Several factors may be at play here. After weeks of lockdown, homeowners are perhaps gaining a new appreciation of their home with a renewed desire to make improvements and increase living space.
However, to coincide with the lockdown, Britain has enjoyed a particularly good spell of weather, which may have contributed to an increased demand.
Purplex MD Andrew Scott commented: “It’s important to note that search traffic is not the same as intent to buy, but the market is certainly experiencing impressive volumes of sales leads.
“We don’t know whether this is a ‘flash in the pan’ or whether demand will continue. But as home-working is now set to rocket while long-haul holidays are likely to be postponed this year, the signs are positive.”
Andrew Scott launched Purplex in 2004 after acquiring, building and selling several companies in the glass and glazing industry. Today the agency partners with ambitious installers, fabricators and suppliers throughout the industry and has specialist teams in digital marketing, web design and e-commerce, PR and social media, and video production.
