ALUK has created a package of marketing support for its customers to help them help themselves out of the Coronavirus crisis.
Fabricators buying from AluK now have access to a brand-new website packed with practical tips and advice on all aspects of marketing from social media to photography.
The emphasis throughout is on things which fabricators can do for free and includes step by step guides and free content which can be used by anyone within the business, regardless of whether they have any previous marketing experience.
Sioned Roberts, AluK’s Marketing Director, says the website had been planned for some time but has been fast forwarded so that it is useful to customers at the time when they need it most. She said: “In any kind of economic downturn, all the advice is to continue investing in marketing. It’s important to maintain awareness of your business and to promote your competitive advantage. These are extraordinary times of course and unlike any downturn we’ve seen before, but customers who focus on their marketing now will undoubtedly do better when the restrictions are lifted than those who do not.
“It doesn’t have to cost a lot of money. It’s more about investing time and acquiring valuable skills and knowledge which can be applied cost effectively to make the most of the opportunities which will exist when the current lockdown comes to an end.”
The new AluK website includes a mix of downloadable guides to social media, PR, email marketing and photography, as well as infographics, blogs and video guides on improving websites, creating case studies and establishing brand guidelines. It can be used by customers in the trade, retail and commercial sectors and has elements within it suitable for any size of business.
Sioned adds: “There are beginners’ guides here for fabricators who have never used social media before and also more advanced guides on creating graphic based content to use online and advice on advertising on a range of social media platforms. We cover everything from using Google Ads to learning basic photo editing software and even the do’s and don’ts of writing a press release.
“It’s a marketing toolkit exclusively for AluK customers which we hope will go some way towards helping them through this crisis.”
AluK customers will receive an email giving them their own personalised log in to the website and they will be able to contact the AluK marketing team direct for additional help and advice on returning to work after the lockdown, with tools for implementing safe working and social distancing. More details are available via: Evelin.toth@aluk.com
