One of the reasons Optima from Profile 22, an Epwin Window Systems’ brand, is so popular is because it makes it so easy to deliver a total product solution. Gerald Allen, Marketing Manager at Epwin Window Systems, explains: “Our Optima systems are designed to fully integrate with other products from the Epwin Window Systems’ portfolio, which delivers a huge competitive advantage when working on projects with multiple elements.”
Gerald particularly highlights the Optima advantage on projects needing feature-rich solutions. “Today’s homeowners are trading up and choosing higher value, more specialist products. When they do this, they expect seamless sophistication. Optima’s ability to integrate delivers exactly that.”
For example, Optima integrates with Spectus’ vertical slider. Its traditional styling and ovolo finishing combined with 21st century thermal efficiency and security mean it is ideal for developments in conservation areas or simply for homeowners looking for a timeless heritage look.
The system also suites with PatioMaster’s sliding patio doors. Sliding doors are an increasingly popular alternative to bi-fold doors on home extensions and refurbishments and the PatioMaster door delivers the understated elegance and modern practicality homeowners are looking for. There’s even a new Triple-track option that gives the option of having two or four sliding sashes that stack neatly behind each other when opened, so they deliver the open-house feel homeowners want, even on smaller frame sizes.
Optima is the perfect complement to Epwin Window Systems’ Frontier range of composite doors, making it easy for installers to tap into the UK’s biggest entrance door market. The range of over 26 door designs offers 44 and 48mm solid timber core leaves and gives homeowners the beautifully high security low maintenance solution they want.
Since its launch, Optima has been hailed as the most considered system on the market. Its ability to integrate and deliver more to fabricators and installers is just one example of this. It’s why it’s already a commercial specifier favourite and is attracting more and more trade customers too.
